Is Desktop Search Dying?
It’s no secret mobile searches out number desktop searches and will continue to increase but that doesn’t mean you should put all your eggs in the mobile basket. Over the past several years Google has been stressing the importance of having your website optimized for mobile searches.
Consumers search differently across devices
While many consumers are interacting with their phone 3+ hours a day, the majority of the time (90%) is spent inside of applications, games and email. On the other hand, desktop users are far more likely to make purchasing decisions when compared to mobile. The reasoning behind this is that unless the transaction process is very simple, potential consumers would much rather enter complex decisions on their desktop.
Mobile only accounts for 20% of conversions while desktop conversions account for 80% of conversions. That means desktop users convert 2.8 times more than mobile users.
Knowing this information, would you be willing to put all your eggs in the mobile basket? If so you will be losing a significant amount of business.
I suggest splitting your budget and time between mobile and desktop. This will ensure you get the most out of your potential consumers.
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