Is Desktop Search Dying?
It’s no secret mobile searches out number desktop searches and will continue to increase but that doesn’t mean you should put all your eggs in the mobile basket. Over the past several years Google has been stressing the importance of having your website optimized for mobile searches.
Consumers search differently across devices
While many consumers are interacting with their phone 3+ hours a day, the majority of the time (90%) is spent inside of applications, games and email. On the other hand, desktop users are far more likely to make purchasing decisions when compared to mobile. The reasoning behind this is that unless the transaction process is very simple, potential consumers would much rather enter complex decisions on their desktop.
Mobile only accounts for 20% of conversions while desktop conversions account for 80% of conversions. That means desktop users convert 2.8 times more than mobile users.
Knowing this information, would you be willing to put all your eggs in the mobile basket? If so you will be losing a significant amount of business.
I suggest splitting your budget and time between mobile and desktop. This will ensure you get the most out of your potential consumers.
Read about Direct Mail.
So today I am going to speak a little bit about direct marketing. It's one of the oldest and most effective types of marketing. However, it's certainly not for everyone because it can cost quite more to advertise when compared to digital marketing. With that being said, if a medium to large size company has the budget, direct marketing could prove to generate you a lot more leads. Combine this with digital marketing and you are getting your name, product, and services in front of a lot more people.
What I found interesting is that DME Delivers actually offers printing on demand and doesn't require expensive up front fees. This is a rather new approach to direct mail. Back in the day you had to pony up a lot of cash in order to get a good mailing list and have your mail printed in bulk.
Not too long ago I actually used DME and for a small test campaign to generate leads for an auto company that I am working with. The results were great and we more than doubled what we spent. To be honest, I'm not a huge fan of direct marketing because I prefer digital marketing. But with the auto business it worked out.
"When it comes to marketing, you can trust DME. Digital Print frees up your time and the need to keep an inventory of printed materials. Your web to print order goes directly to our team of skilled printers who will begin working on your project fast. The cost for setting this up with DME is almost nothing. The order total is soley based on how little or how much you order. We can print sheets of any size including large formats. We are able to do this because we have spent millions of dollars on professional printers. The quick turn around and fast shipping times makes going with DME a no brainer. When it comes to trusting a company with your marketing campaigns don't just trust anyone. Trust the best, trust DME.
We create and craft only the most appealing marketing pieces so you can be sure that when your audience receives them they will grab their attention right away. We do all of our web to print under one roof and our team members work very closely so you can be sure you will be not only receiving superior product, but also amazing customer service. There is no one in the Direct marketing business that can even come close to the quality of work we deliver to all of our clients. That is why we have been trusted by some of the largest names in the world to do their direct marketing." Source dmedelivers.weebly.com/blog/direct-mail-marketing-agency
Hello everyone and welcome to my new blog where I will be sharing some interesting concepts that I can't otherwise due on my main site. I have been an online marketing for a long time. I graduated from a community college thinking I was going to head straight to a 4 year university, however that didn't happen. After taking my first marketing class I began purchasing courses to further my knowledge. Fast forward 2 years later and I have over 20 clients all over the United States. I'm not saying this to brag because 20 clients really isn't a lot. I make a comfortable salary and work at home which allows me the luxury of travel. I can be anywhere in the world and still work. In the next few weeks I will be posting some blogs that I hope you will find interesting.